About this role
Sr. Lead Digital Marketing Manager, Paid Media at Applied Systems. Location: Toronto or Atlanta. Role: Leading strategy, Optimizing campaigns, Collaborating cross-functionally Requirements: 10+ years in digital marketing with 7+ years in B2B paid media; strong PPC, paid social, and CTV experience; GA4 and analytics proficiency; proven impact on MQLs and ROAS; strategic, independent leader with cross-functional collaboration. Category: Marketing Seniority: Senior Level Tools: Google Ads, Microsoft Advertising, Paid Social Platforms, GA4, UTM tagging, Excel, Data Visualization Tools Commitment: Full Time Workplace: Hybrid Languages: English