About this role
Product Marketing Lead, Growth at Match Group. Location: New York City or Los Angeles or San Francisco. Role: owning GTM, driving growth, executing ASO Requirements: 6+ years in product marketing leading full-funnel growth and GTM strategies in B2C mobile apps; familiar with ASO, CRM, LLM/AI search, experimentation and A/B testing; strong analytical and cross-functional collaboration skills. Category: Marketing Seniority: Senior Level Tools: ASO, CRM, LLM, AI, App Store, Play Store Commitment: Full Time Workplace: Hybrid Languages: English