About this role
Head of Media Planning and Efficiency at The Economist Group. Location: London, England, United Kingdom. Role: Develop strategy, Plan media, Measure effectiveness Requirements: Strategic, data-driven leader with MMM expertise, Nielsen tools, and cross-functional collaboration to optimize media spend and ROI. Category: Marketing Seniority: Senior Level Tools: Media Mix Modeling (MMM), Nielsen, Media planning tools, Attribution modeling, Incrementality testing Commitment: Full Time Workplace: Hybrid Languages: English