About this role
Marketing Effectiveness, Senior Vice President at Citi. Location: Dublin, Leinster, Ireland. Role: providing guidance, establishing frameworks, translating insights Requirements: Senior leader with progressive marketing analytics/marketing science experience; expertise in measurement techniques (MMM, MTA, brand lift, ROI), designing measurement frameworks, strong analytical and communication skills, experience in regulated industries preferred, Bachelor’s required, Master’s preferred. Category: Marketing Seniority: Senior Level Commitment: Full Time Workplace: Hybrid Languages: English