About this role
Marketing Effectiveness, Senior Vice President at Citi. Location: Dublin, County Dublin, Ireland. Role: establishing measurement, translating insights, driving optimization Requirements: Senior marketing measurement leader with progressive experience in marketing analytics and measurement techniques (MMM, MTA, brand lift, ROI); strong analytical, communication and stakeholder influence skills; experience in regulated industries preferred; Bachelor’s required, Master’s preferred. Category: Marketing Seniority: Senior Level Commitment: Full Time Workplace: Hybrid Languages: English