About this role
Digital Marketing Specialist at Dolly Parton’s SongTeller Hotel (Herschend). Location: Nashville, Tennessee, United States. Role: Plan campaigns, Optimize content, Partner teams Requirements: Bachelor’s degree in Marketing, Communications, or related field; 3–5+ years in digital/performance marketing; hospitality/travel brand experience preferred; hands-on CRM/CMS (Umbraco a plus); HTML/CSS knowledge; data-driven with GA4 experience. Category: Marketing Seniority: Mid Level Tools: CRM, CMS, Umbraco, HTML, CSS, Google Analytics, GA4, Google Ads, Meta, Email marketing, SMS, Microsoft Excel, Adobe Creative Tools Commitment: Full Time Workplace: Onsite Languages: English