About this role
Job Overview
To develop SEM campaigns and accounts around keywords/terms that relate to Namshi’s products. Generate traffic/ downloads for the Namshi app and site, optimize the traffic to drive conversions in line with the targets given.
Responsibilities
Produce, deliver and optimize highly effective campaigns that have a direct and measurable effect on sales and profit figures
Implement the SEM strategy with the eCommerce Manager in line with the overall business strategy
Test new Google products and ensure Namshi is a part of Beta programs
Monitor, report, analyse and optimize campaigns to meet targeted KPIs
Ensure the growth and profitability of the channel through constant set up of new campaigns
Stay up to date on new and existing search engines, tools, best practices and how other organisations and other Rocket ventures use them, so that the company can continue to be an early adopter of these technologies
Requirements
2+ years’ experience in Google Adwords in e-commerce
Arabic verbal and written skills a must
Proficient in Microsoft excel
Numerically inclined and results oriented
Key Performance Indicators
Gross and shipped non-branded revenue
CIR
% revenue to business revenue overall
% app downloads to overall downloads
Competencies
· Excellent communication and managerial skills
· Very strong attention to detail and excellent creative eye
· Excellent knowledge of brands and trends
· Strong and proven experience in E-commerce studio environment
· Excellent results orientation
· Adaptability to change
· Proactive, motivational, inspiring.
· Quick learner on new systems, proficient in Microsoft Office and knowledge of Capture One software