About this role
Senior Digital Marketing Specialist at RBGlobal. Location: Burnaby, British Columbia, Canada. Role: developing strategy, optimizing conversions, analyzing performance Requirements: 3+ years paid-media B2B lead-generation experience; deep expertise in Google Ads, Meta, LinkedIn and programmatic; experience with AI ad tools, ad tech/MarTech (DSPs, CDPs, GTM, Salesforce/HubSpot), GA4 and analytics; Python/SQL familiarity. Category: Marketing Seniority: Mid Level Tools: Google Ads, Performance Max (PMax), Meta Advantage+, LinkedIn Ads, Smart Bidding, Optimizely, Monetate, Google Analytics, Google Analytics 4, Looker, Salesforce, HubSpot, DSPs, Google Tag Manager (GTM), Claude, ChatGPT, Python, SQL Commitment: Full Time Workplace: Hybrid Languages: English