About this role
Marketing Data & Activation Strategist at Principal Financial Group. Location: Des Moines, Iowa, United States. Role: analyzing traffic, governing data, translating insights Requirements: Bachelor's degree or equivalent, 4+ years measuring marketing campaigns, experience with data mobility, identity resolution, CDPs and MarTech integrations, strong data governance and analytics skills, and effective communication to non-technical stakeholders. Category: Marketing Seniority: Mid Level Tools: Customer data platforms (CDPs), MarTech Commitment: Full Time Workplace: Hybrid Languages: English