About this role
Marketing Analyst - Full Funnel at Backroads. Location: Berkeley, California, United States. Role: Develop dashboards, Collaborate leads, Document data layer Requirements: 3–5 years in marketing analytics; proficient in GA4, Google Tag Manager, Power BI/Looker/Tableau, and Excel; familiar with AI tools; experienced in multichannel funnels; strong KPI knowledge (CAC, LTV, ROAS, conversion); strong communication. Category: Data and Analytics Seniority: Mid Level Tools: GA4, Google Tag Manager, Power BI, Looker, Tableau, Excel Commitment: Full Time Workplace: Hybrid Languages: English