About this role
Marketing Analyst - Full Funnel at Backroads. Location: Berkeley, California, United States. Role: Develop dashboards, Analyze user journeys, Collaborate with channel leads Requirements: 3–5 years in marketing analytics or ecommerce analytics; proficient in GA4, Google Tag Manager, PowerBI/Looker/Tableau, Excel; familiar with AI tools; experience analyzing multichannel funnels and KPIs (CAC, LTV, ROAS). Category: Marketing Seniority: Mid Level Tools: GA4, Google Tag Manager, PowerBI, Looker, Tableau, Excel Commitment: Full Time Workplace: Onsite Languages: English