About this role
Head of UA at Whatwapp. Location: Milan or Europe. Role: defining strategy, leading team, optimizing channels Requirements: Senior data-driven UA leader with proven experience scaling mobile F2P games, strong leadership, expertise in ROAS/MER/LTV modeling, US market knowledge, creative-driven performance marketing, and cross-functional collaboration. Category: Marketing Seniority: Senior Level Tools: Meta, Google, TikTok, CTV, MacBook Commitment: Full Time Workplace: Hybrid Languages: English