About this role
Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc.
Developing strategies and tactics to boost the company’s reputationDeploying successful marketing campaigns from ideation to executionProduce valuebale and engaging content for our website and blog that attracts and converts target groupsBuild strategic relationship and partner with key industry players, agencies and vendorsExperimenting with various organic and paid acquisition channelsPrepare and monitor the marketing budget on Quarterly and annual basisOversee the marketing material from website banners to hardcopy brouchersMeasure and report on the performance of marketing campaings, gain insights and assess against goalsAnalayse consumer behavior and adjust our advertising campaigns accordinglyRequirements
Demonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics & good communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related field BSc/MSc degree in Marketing or related field
EVOLUTION:
In a fast growing group, successful leaders are frequently being offered increased areas of responsibility (subject to geographic mobility).
Eurofins offers international opportunities to strong performers.