About this role
As a Senior Director, Brand & Activation Marketing , you will lead how Circana’s Media business narrative comes to life in market through integrated marketing campaigns, product launch activation, and demand generation programs. Reporting to the VP of Brand & Activation Marketing, you will translate strategic direction into marketing execution that strengthens brand equity and drives measurable commercial impact. You will lead key elements of the Media business’ go‑to‑market marketing strategy, ensuring consistency from in‑market narrative to campaign execution to conversion. This role partners closely with Commercial, Product, and other Marketing teams to scale content, optimize performance, and connect brand storytelling to pipeline outcomes.