About this role
This role is part of the Global Marketing Team driving business performance and building brand exposure of Eurofins Assurance.
The candidate will be exposed to global marketing landscape and work in a highly dynamic B2B environment. This is the right post for any marketer who always looks for new endeavors and vibrant elements in life, as well as enjoys meeting people of varied culture and backgrounds.
For more information about the businesses, please visit below https://www.eurofins.com/assurance.
Job Responsibilities
Being part of an integrated marketing team, you will lead and accelerate marketing initiatives in different industry sectors and markets.
Leads generation
Stay in line with business objectives and KPIs to drive leadsMeasure effectiveness of different campaigns and channels including websites, social media, email campaigns, webinars, trade associations and media partnershipContent development
Produce high-quality content for website, social media, newsletter and other channels, aligned to SEO strategyDevelop sales kits that bring out USPs and facilitate sales team in client retention and new business developmentEnsure consistency of tone, brand identity, and key messages across all communication channelsEvent management
Arrange in-house webinars and in-person eventsMonitor event effectiveness with SalesDigital performance
Develop and own SEO strategy in line with business objectivesMaintain mass mailing databases hygiene and implement automationManage and optimise Google Ads to drive business growthInternal communications
Build collaborative relationship with internal teamsProvide support to local offices as needed 5-7 years of marketing experience. No relevant industry experience is welcome.High proficiency in EnglishExperience in MS Dynamic CRM is highly preferableProven track record in digital project executions and measurementsFast-learner with multi-tasking abilityGreat communications skills and passion in work This is a hybrid role. You will be required to go to the office 2 days a week.For the 3 home-working days, you will be required to start your working shift at 11am to cover different time zones easier.Travel is not required. Work portfolio is highly appreciated but not compulsory.