About this role
The Cluster Director of Event Sales & Services is a senior commercial and operational leader responsible for the complete lifecycle of the events business across Raffles Sentosa Singapore and Sofitel Singapore Sentosa, from sales strategy and revenue generation through to flawless on-site execution.
This role owns the MICE (Catering), Weddings, Social Events and Special Events portfolio, ensuring both properties are positioned as premier destinations for luxury meetings, incentive travel, brand launches, weddings and social celebrations, while delivering exceptional guest experiences and achieving strong financial performance.
As a key member of the Commercial Leadership Team, the role drives strategic growth, operational excellence, and brand leadership within Singapore’s highly competitive events market.
What you will be DOING:
Strategic Leadership & Business GrowthDevelop and execute a comprehensive cluster events strategy that maximizes revenue, profitability, market share, and brand positioning for both properties.Identify new demand generators, key market segments, and strategic partnerships to grow the overall events portfolio.Own annual budgets, business plans, forecasts, and long-term growth strategies for Events, MICE and Weddings.Lead high-level negotiations for major events, global accounts, luxury agencies, and key production partners.Event Sales & Revenue PerformanceOversee all event sales activities including MICE, Corporate Events, Incentives, Weddings, Social and Special Events (to include Owners).Ensure optimal conversion, pricing strategy, yield management, and production pacing in close partnership with Revenue Management.Establish clear KPIs, performance metrics, and accountability across both event sales and event services teams.Drive consistent achievement of revenue and profitability targets.Event Services & Operational ExcellenceEnsure the seamless execution of all events across both properties, delivering legendary Raffles service and refined Sofitel hospitality.Set and uphold world-class service standards, operational procedures, and guest experience benchmarks.Personally oversee high-profile, VIP, and complex events.Brand Stewardship & Market PresenceAct as senior brand ambassador for both properties within the global events and luxury travel marketplace.Strengthen relationships with key planners, agencies, corporates, wedding specialists, and industry influencers.Represent both properties at major industry events, roadshows, trade shows, and strategic client engagements.Team Leadership & Culture DevelopmentLead, mentor, and develop the cluster Event Sales & Services organisation.Build a high-performance culture with strong engagement, training, succession planning, and retention.Foster collaboration between commercial and operations teams across both hotels.Cross-Functional CollaborationPartner closely with Sales, Revenue, Marketing, Finance, Culinary and Hotel Operations to ensure full alignment of commercial objectives and flawless delivery.Drive continuous improvement, innovation and best-practice sharing across both hotels. Bachelor’s degree in Hospitality Management, Business or related field (Master’s degree preferred).Minimum 12–15 years of senior leadership experience in event sales and operations within luxury or premium hospitality. YOUR EXPERIENCE AND SKILL REQUIRED
Proven success leading complex, high-value MICE, wedding, and special event portfolios.Strong financial, commercial and strategic acumen.Exceptional leadership, negotiation and stakeholder management capabilities.Experience managing multi-property or cluster operations preferred.Key Competencies:
Strategic Commercial LeadershipLuxury Event ExpertiseRevenue Growth & Profit OptimizationGuest Experience ExcellenceExecutive Stakeholder EngagementHigh-Performance Team LeadershipBrand Stewardship & Market Influence