About this role
What Will You Be Doing? The Manager, Direct Marketing is responsible for the cultivation and growth of revenue and loyalty, by creating personalized customer journeys that produce optimal lifetime value, by executing the promotional calendar across email, SMS, PUSH, and Web. They work with the larger Marketing department and Loyalty team to define and execute marketing strategies and tactical planning for revenue and growth goals. They will create strategies for reducing churn, increasing revenue, and optimizing engagement with the Frontier catalog of products, services, and memberships. The Mana