About this role
The Consumer Insights Leader drives Flexsteel’s enterprise approach to understanding consumer behaviors, needs, and preferences, translating insights into strategies that fuel product innovation, brand positioning, and growth. This role partners cross-functionally to embed insights in key decisions and oversees external research to ensure high-impact outcomes. Ultimately, they foster a consumer-centric culture by delivering data-driven insights that directly inform product development, go-to-market strategy, and business performance.