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Local Marketing Manager-IMM @ AbbVie

Jinan, SD, cnOnsiteFull-timePosted 237 days ago

Opens on smartrecruiters

About this role

Regional Marketing Planning(免疫)

Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive informationAssist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goalsSupport the development of regional marketing planning including program and materials, evaluate its effectivenessSupport the preparation realistic & achievable objectives, strategies and tactics for local business developmentRegional Activity Management

Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industrySupport the regional implementation of the product promotion and growth initiative activitiesProvide support to submit reimbursement information and positioning based on strategic goals of the products for respective regionCoordinate with local sales team for any update to align product strategiesProvide training support to regional sales force on product knowledge and market intelligenceProfessional Relationship

Identify the opinion leaders in the respective regionEstablish and keep professional relationship with local KOLsProvide the sufficient support to local KOLs for regional marketing activitiesCost Control & Monitoring

Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective regionManage quarterly / annual expense within budget in respective region Industry experiences: Minimum 3 years working experience in Pharmaceutical industryPosition experiences:Minimum 2 years working experience on central or local marketingMinimum 1 year sales working background is preferredLanguage Skills: Fluent in English both oral and writtenComputer Skills: Working knowledge, especially good at Excel and PowerPointMobility: Willing to travel frequentlyOther Special requirements:Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plusGood understanding of business and product knowledge with marketing senseStrong communication, interpersonal and presentation skillStrong analytical skills including business and financial managementAutonomy/Independence, Assertiveness; a polished professional presence is essentialShould be self-motivated, creative and well organized AbbVie是机会均等的雇主,致力于诚信经营,推动创新,改变生活以及服务我们的社区。机会均等雇主/退伍军人/残疾人士。

Skills

MarketingEntry LevelPharmaceuticals

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