About this role
DANA is seeking a Head of Communications to lead a high-performing communications function responsible for shaping and protecting the company’s reputation while driving brand trust and engagement. This role will lead a team across Corporate Communications, Social Communications, Partnership Communications & Community Engagement, and Internal Communications, ensuring consistent messaging, strong stakeholder relationships, and impactful storytelling aligned with business priorities.
This role is both strategic and hands-on, requiring strong leadership, excellent judgement, and the ability to manage fast-paced, high-visibility communications across internal and external channels.
What you will do:
• Communications Strategy & Leadership
• Develop and execute DANA’s integrated communications strategy across corporate, social, internal, and partnership communications to enhance brand’s trust and reputation.
• Define team structure, goals, KPIs, and operating cadence to ensure high-quality execution and measurable impact.
• Oversee all communication activities, including corporate communications, social communications, community building, internal communications, and strategic partnership functions.
• Act as senior communications advisor to leadership and cross-functional stakeholders.
• Corporate Communications & Reputation Management
• Lead corporate narrative development, positioning DANA as a trusted and innovative fintech leader.
• Ensure consistent messaging and corporate branding across all communication channels.
• Oversee media relations strategy, including press engagement, spokesperson preparation, and press materials (press releases, Q&As, media kits).
• Manage reputation monitoring, issue management, and crisis communications planning and execution.
• Build and maintain relationships with media outlets, key opinion leaders, shareholders, stakeholders, and partners
• Social Communications & Digital Presence
• Set strategy for DANA’s social media communications (corporate channel) — ensuring tone, consistency, and community engagement.
• Oversee content planning and real-time social listening and response, including escalations and sensitive topics.
• Partner with Marketing/Brand teams to align select messaging for corporate channel distribution and rollouts.
• Handle conventional and social media crisis and issue management, including developing and implementing communication plans.
• Partner with Customer Service teams to strategize, align, and execute high profile users complains/issues to minimize PR issues.
• Partnership & Community Communications
• Lead communications support for strategic partnerships (BicaraDANA and corporate partnerships)
• Lead announcement strategy (story angles, press, social, exec messaging), ensuring partner alignment and brand integrity.
• Lead strategic corporate flagship events to enhance DANA’s brand equity (e.g Sisberdaya, DANA Cup and DANA AI@Work) in the industry.
• Lead Community Building initiatives with ecosystem partners such as users, techies and merchant communities.
• Internal Communications
• Build and execute internal comms strategy to strengthen employee engagement and alignment with company mission, business priorities and company culture.
• Deliver consistent leadership communications (Town Halls, Monday Demo, internal announcements, crisis internal comms).
• Support HR and leadership teams in building culture narratives and change communication efforts. Stakeholder & Cross-functional Collaboration
• Work closely with Government Relations, CEO Office, Legal, Compliance, Risk, , HR, Marketing, Product, and Business teams.
• Ensure communications are compliant, accurate, and aligned with regulatory expectations.
• Team & Agency Management
• Lead, mentor, and build a high-performance data driven team; manage external agencies (PR, social, creative, monitoring).
• Establish standards for messaging, crisis workflows, editorial quality, and speed-to-market.
• Stay updated with industry trends and best practices to continuously improve communication efforts.
• Measurement & Reporting
• Own reporting for media impact, share of voice, sentiment, social metrics, internal comms engagement, and partnership comms outcomes.
• Monitor and analyze communication metrics to measure the effectiveness of communication strategies.
What you will need:
• Bachelor's degree in Communications, Public Relations, or related field.
• Master’s Degree in Marketing or Communications is a plus.
• 10-15 years of experience in corporate communications or public relations, preferably in the FinTech or technology industry.
• Proven track record of developing and executing successful communication strategies.
• Strong leadership and management skills.
• Excellent written and verbal communication skills in both English and Bahasa Indonesia.
• Ability to work well under pressure and manage multiple projects simultaneously.
• Highly experience in conventional media and social media crisis and issue management.
• Knowledge of digital marketing and social media platforms.
• Strong networking and relationship-building skills.