About this role
The Details
We’re looking for a PR Executive to own the press side of our campaigns. You’ll build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, and turning our brand moments into standout coverage. You’ll work closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact. This role is about knowing the media landscape inside out, and ensuring every campaign is translated into culturally credible, high-quality press coverage that supports driving reach and relevancy.
We’re looking for someone well connected, highly organised and genuinely obsessed with fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction.
Minimum 3 days per week in the office. May be required to work more.
About You
Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverageStrong, active network across key fashion and lifestyle media and stylistsClear understanding of what makes a story land and where it should show upAbility to turn campaigns and product into press that feels culturally relevant and on‑brandHighly organised and comfortable managing multiple priorities at paceConfident communicator, both internally and with mediaStrong news sense and instinct for angles that will cut throughGenuinely plugged into fashion, culture and mediaSupporting our culture by championing Diversity, Equity & Inclusion strategiesWe believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least three days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
BeneFITS’
Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Private medical care scheme Fixed Annual Payment in addition to your salary each year, it's just an extra thank you fromOpportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your roleWhy take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.