About this role
Position Summary
Role and Responsibilities
Role Responsibilities:
• Accountable for end-to-end online sales performance of Home Appliances and Air Conditioners across Samsung.com and key marketplaces. • Develop and execute annual and quarterly channel plans, including pricing, promotional mechanics, bundles, and inventory alignment to deliver revenue and margin targets. • Lead go-to-market planning and execution for major launches and double-digit campaigns, ensuring strong commercial readiness, traffic acquisition, and conversion optimization. • Monitor key KPIs (GMV, conversion rate, traffic, AOV, CAC, margin) and drive continuous optimization of pricing, media mix, onsite merchandising, and promotional structure. • Oversee product listings, content quality, review management, and merchandising strategy to improve discoverability, conversion, and customer confidence. • Partner with Business Units, Performance Marketing, Regional HQ, and agencies to secure investment, align strategy, and ensure seamless execution. • Work closely with BU and Finance to manage profit simulation, campaign approvals, promotional spend, and cost-to-serve discipline. • Improve decision confidence for big-ticket purchases (e.g., AC, HA) through clear process communication, site-visit flows, reviews, and post-purchase journey enhancements.
Skills and Qualifications
Role Requirements:
• Bachelor’s degree in Business, Marketing, eCommerce, or a related field. • Minimum 5 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry. • Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment. • Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results. • Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment. • Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams.
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