About this role
Requirements
• 5+ years of experience in B2B demand generation, growth marketing, revenue marketing, or pipeline generation.
• 3+ years leading marketing teams.
• Proven experience owning pipeline and revenue targets.
• Experience building multi-channel demand generation programs.
• Strong understanding of outbound, inbound, ABM, and SDR functions.
• Hands-on experience with CRMs and modern demand generation technology stacks.
• Strong analytical and forecasting skills.
• Experience managing marketing budgets and resource allocation
Preferred Experience:
• Experience within SAP products.
• Understanding of SAP and enterprise transformation programs.
• Experience selling to C-level executives.
• Experience working with global B2B organizations
Responsibilities
Demand Generation Strategy
• Develop and execute the overall demand generation strategy.
• Define annual, quarterly, and monthly pipeline generation targets.
• Build channel mix strategies across inbound, outbound, ABM, digital campaigns, and align them with offline demand generation, webinars, partner marketing, events, and content marketing (incl SEO).
• Align demand generation initiatives with business growth objectives.
Pipeline Ownership
• Own Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), digital pipeline creation, and digital marketing-sourced revenue metrics.
• Establish forecasting models and pipeline targets.
• Monitor funnel performance from lead acquisition through opportunity creation.
• Optimize conversion rates throughout the entire buyer journey.
Outbound & SDR Management
• Manage outbound demand generation programs.
• Oversee signal-based outbound initiatives.
• Manage outbound activities and performance metrics.
• Ensure alignment between outbound campaigns and sales priorities.
• Define lead qualification criteria and SDR handoff processes.
Inbound Marketing Management
• Oversee paid media, email marketing, and website conversion optimization.
• Ensure marketing programs generate measurable pipeline contribution.
• Drive continuous optimization of inbound acquisition channels.
Account-Based Marketing
• Define target account strategy.
• Coordinate marketing and sales activities for strategic accounts.
• Develop account engagement programs for enterprise prospects.
Marketing Operations & Technology
• Own the demand generation technology stack.
• Ensure data quality, CRM governance, and reporting accuracy.
• Drive automation and operational efficiency across all demand generation activities.
People Leadership
• Recruit, develop, and manage demand generation team members.
• Establish KPIs and performance management processes.
• Create a culture of experimentation, accountability, and continuous improvement.
Cross-Functional Collaboration
• Partner closely with Sales Leadership & SDR team.
• Collaborate with Subject Matter Experts.
• Align campaign priorities with strategic business initiatives.
• Ensure smooth lead handoff and pipeline progression.