About this role
We value our people and encourage everyone to grow professionally. If you think this opportunity is right for you, we encourage you to apply!
Job Description: Job Specifications:
• Responsible for developing and executing product marketing strategies to drive product awareness, market penetration, and sales growth.
• To supports product launches, creates marketing and promotional materials, manages campaigns and market activations.
• Works closely with Sales, Product Development, and Operations to ensure effective product positioning and customer engagement.
• To supports dealer and stakeholder communications, monitors market trends and customer feedback, and ensures consistent brand messaging across all channels.
• Gather market intelligence which includes competitors’ activities, pricing, and products to management.
• Coordinate with cross-functional teams (especially Product team, Sales team, Business Development) to support business and commercial objectives.
• To drive integrated marketing and promotional initiatives for Agri-Bio products, machines, and services across all channels, including face-to-face engagement, social media platforms (TikTok, LinkedIn, Instagram, Facebook, YouTube), email marketing, digital campaigns, trade publications, and marketing collateral, to enhance brand visibility, customer engagement, and market penetration.
• Support sales growth and market penetration through effective marketing strategies
• Enhance brand visibility and strengthen product positioning in the market.
• Support successful product launches and go-to-market execution.
• Translate product features into clear customer value propositions.
• Generate customer awareness, demand, and engagement.
• Support sales teams with marketing tools, materials, and activation programs.
• Gather market insights, customer feedback, and competitor information to support business decisions.
• Ensure consistent product messaging and brand communication across all channels.
Job Requirements:
• Candidate must be possess bachelor’s degree in marketing, Business Administration, Mass Communication, Digital Marketing, Agricultural Business, or related field from a recognized university in Malaysia or equivalent.
• Minimum 1-2 years of experience in product marketing, brand management, digital marketing, or related role.
• Experience in agri-business, machines, FMCG, industrial products, or B2B marketing is an added advantage.
• Strong knowledge of product marketing, branding, and integrated marketing communications.
• Good understanding of Malaysian market landscape, dealer network engagement, and customer behavior.
• Knowledge of digital marketing tools, social media platforms, and content management systems.
• Familiarity with Malaysian business communication practices and basic regulatory/compliance requirements for marketing materials.
• Good understanding of market research, competitor analysis, and customer insight gathering.
• Strong communication skills in Bahasa Malaysia and English (written and spoken).
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and basic design tools such as Canva or Adobe tools.
• Strong project coordination, stakeholder management, and event management skills.
• Good analytical, planning, and reporting skills.
• Creative, proactive, and able to work independently with minimum supervision.
• Willing to travel for field visits, dealer engagement, roadshows, exhibitions, and business events when required.
To apply, please submit your resume and cover letter outlining your interest for this role.