About this role
The Direct Response Manager plays a central role in driving customer acquisition and retention through data‑driven direct marketing programs. This position oversees the full lifecycle of the direct mail channel—from strategy and production to performance analysis—while managing budget allocations and supporting integrated campaigns across email and other direct response channels. As the Direct Response Marketing Manager, you will oversee an average of 30 campaigns a calendar year, ensuring each initiative is strategically executed, performance‑optimized, and aligned with