About this role
The Digital Marketing Strategist is a hands-on technical expert responsible for driving quality lead generation and conversion success for the assigned portfolio of communities via all digital channels. This role focuses on optimizing the digital funnel to ensure every touchpoint contributes to high-quality leads that are effectively tracked and directly support the portfolio's leasing and occupancy goals. They stay current on best practices and emerging trends to ensure our digital efforts are optimized to reach our target market.