About this role
<p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Job Title: Modern Trade Head</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Location:</span></strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif"> Gurgaon<br><strong>Job Type:</strong> Full-time, Permanent<br><strong>Reports To:</strong> SVP<br><strong>Experience:</strong> 10-15 Years<br><strong>Qualification:</strong> MBA in Marketing </span></p> <div style="text-align:center;margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="1" width="100%"></div> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Job Summary</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:11.0pt;font-family:Calibri, sans-serif">As the <strong>Modern Trade Head</strong>, you will be responsible for developing and executing strategies that drive sales growth and profitability within the modern trade channel. Your role will involve leading a team, managing key accounts, and establishing strong relationships with modern trade partners to deliver revenue and market share targets. You will work closely with internal teams to implement trade marketing, category management, and promotional plans, ensuring alignment with the company’s overall business objectives.</span></p> <div style="text-align:center;margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="1" width="100%"></div> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Key Responsibilities</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">1. Strategic Planning & Business Development</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Develop and implement comprehensive strategies to expand market share within the modern trade segment.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Identify market trends, consumer behaviour insights, and competitor activities to uncover growth opportunities and mitigate risks.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Set clear objectives, KPIs, and targets to measure the success of modern trade initiatives.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Identify and prioritize potential modern trade partners based on strategic fit and growth potential.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Negotiate favorable terms for product listings, promotions, and visibility with key modern trade partners.</span></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">2. Sales Execution & Performance Management</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Lead the execution of sales plans, trade promotions, and merchandising strategies to optimize performance across modern trade channels.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Monitor and analyse sales data, market trends, and competitor activities to guide strategic decisions and take corrective actions when needed.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Ensure the timely and efficient achievement of sales targets by managing performance and adjusting strategies as necessary.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Control promotional costs and ensure effective spending to drive sales, brand building, and market penetration.</span></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">3. Category Management & Promotions</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Oversee category management and the execution of product promotions and activations to drive sales and visibility.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Collaborate with cross-functional teams to tailor product offerings, pricing strategies, and promotional campaigns for modern trade customers.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Plan and execute in-store activations and merchandising strategies to boost product visibility and sell-out performance.</span></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">4. Relationship Management</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Build and maintain long-term relationships with key decision-makers at major modern trade accounts.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Serve as the primary point of contact for key accounts, addressing inquiries, resolving issues, and ensuring top-tier service delivery.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Lead joint business planning initiatives, drive collaborative promotional campaigns, and ensure alignment with company objectives.</span></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">5. Leadership & Development</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Lead to achieve the company’s modern trade objectives.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Recruit, train, and mentor team members, fostering a culture of accountability, excellence, and continuous improvement.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Drive team motivation and ensure a collaborative, results-driven environment.</span></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">6. Operational Excellence & Financial Management</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Manage accounts receivables, ensuring timely debt collection and resolution of long-standing payment issues.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Monitor and improve operational efficiencies within the modern trade channel to drive cost-effective results.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Negotiate favourable annual trading and logistics contracts with key retail chains.</span></p> <div style="text-align:center;margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="1" width="100%"></div> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Qualifications</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Education:</span></strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif"> Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is highly preferred.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Experience:</span></strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif"> 10-15 years of experience in modern trade sales, business development, and key account management, preferably in the Consumer Goods / Moile industry.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Skills:</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">In-depth understanding of modern trade channels, market dynamics, and trends.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Strong negotiation, communication, and interpersonal skills.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Proven track record of achieving sales growth and success within modern trade.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Ability to align sales strategies with business goals through strategic thinking.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Leadership experience in managing and developing sales teams.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Analytical mindset with proficiency in data analysis and performance metrics.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 72.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:'Courier New'">o</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Results-oriented, with a strong drive to exceed sales targets.</span></p> <div style="text-align:center;margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif" align="center"><hr align="center" size="1" width="100%"></div> <p style="margin:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Key Attributes</span></strong></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Strong leadership and team management capabilities.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Ability to drive results in a highly competitive market.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Proven track record of managing multiple stakeholders and building long-term business relationships.</span></p> <p style="margin:5.0pt 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:10.0pt;font-family:Symbol">·</span><span style="font-size:7.0pt;font-family:'Times New Roman', serif"> </span><span style="font-size:11.0pt;font-family:Calibri, sans-serif">Excellent problem-solving and decision-making skills.</span></p>