About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Introduction Sentence</b></H2> </div><div><p>We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)! </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your new job includes</b></H2> </div><div><p>As Team Lead (m/f/d) for CRM & Loyalty Management, you will be responsible for the end-to-end development, scaling, and operational management of our CRM and loyalty initiatives on an international scale—with a particular focus on our Global Loyalty Program and on data- and AI-driven, Salesforce-based customer communication in an international environment. <br>In particular, you will </p> <ul> <li>provide technical and managerial leadership to the CRM & Loyalty team (up to 8 employees) and continuously develop their capabilities </li> <li>be responsible for the strategic CRM & Loyalty roadmap - with a clear focus on automation, personalization, and measurable business impact </li> <li>design, scale, and manage AI-powered customer journeys (e.g., predictive segmentation, next-best-action, dynamic content) </li> <li>establish CRM- and loyalty-relevant segmentation, KPI, and measurement models to optimize CLV, engagement, and retention </li> <li>strategically develop the global loyalty program and ensure consistent governance </li> <li>manage budgets, set priorities, and oversee external technology and agency partners </li> <li>coordinate international stakeholders and ensure close integration between CRM, loyalty, app activation, and data teams </li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Preferred Profile</b></H2> </div><div><ul> <li>A bachelor’s degree in marketing, CRM, business, or a comparable qualification </li> <li>Several years of experience in a B2C CRM environment, ideally in the FMCG/retail sector with a focus on loyalty programs </li> <li>Substantial leadership experience, including in international and cross-functional settings </li> <li>Very good knowledge of Salesforce Marketing Cloud and, ideally, other platforms such as Data Cloud, Personalization, or Braze</li> <li>Strong analytical skills, including KPI management, reporting, and data-driven decision-making </li> <li>Experience with AI-powered CRM and personalization approaches, as well as a holistic approach to customer journeys </li> <li>Clear leadership skills, strong communication skills, and excellent written and spoken German and English </li> </ul> <p> </p> <p>If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Closure</b></H2> </div><div><p>Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Miranda-Schwartzkopff at [email protected]. </p> <p> </p> <p>We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.</p></div></div></div>