About this role
<p>.</p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Purpose</H2> </div><div><p>Responsible for managing creative design activities, including leading creative direction, ensuring brand consistency, and overseeing delivery of high-quality visual content across campaigns and marketing initiatives in alignment with business objectives. </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Key Accountability Areas</H2> </div><div><p>Creative Leadership & Direction</p> <ul> <li>Manage creative direction across campaigns and key initiatives</li> <li>Translate business and marketing briefs into clear and actionable creative directions</li> <li>Review and challenge creative concepts to ensure relevance, clarity, and impact</li> <li>Ensure alignment of creative outputs with marketing objectives and target audience needs</li> </ul> <p>Brand & Visual Identity Governance</p> <ul> <li>Ensure all creative outputs comply with brand guidelines and visual standards</li> <li>Maintain consistency of visual identity across channels, materials, and markets</li> <li>Support development and refinement of brand guidelines when required</li> </ul> <p>Creative Operations & Delivery</p> <ul> <li>Manage end-to-end creative workflow from brief to final delivery</li> <li>Ensure timely delivery of outputs at the required quality standards</li> <li>Prioritize and allocate work based on business needs and deadlines</li> <li>Maintain visibility on workload and output across the team</li> </ul> <p>Content & Visual Development</p> <ul> <li>Oversee development of design, video, and visual content across platforms</li> <li>Ensure consistency in visual style, messaging, and execution across all outputs</li> <li>Support development of campaign assets, product visuals, and marketing materials</li> </ul> <p>Team Management</p> <ul> <li>Manage and guide designers, media team, and photographers</li> <li>Review outputs and provide clear and constructive feedback to maintain quality standards</li> </ul> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Role Accountability</H2> </div><div><p>HR Proficiency:</p> <ul> <li>Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.</li> <li>Ability to recognize low performers and guide them to improve or release them.</li> <li>Ability to treat subordinates equally without any discrimination.</li> <li>Assessment criteria of subordinates is performance that leads to planned results.</li> <li>Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.</li> </ul> <p>Responsibility:</p> <ul> <li>Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.</li> <li>Able to anticipate problems and make the necessary proactive steps to prevent them</li> <li>Ability to take necessary and proper timely decisions.</li> </ul> <p>Delivery:</p> <ul> <li>Deliver the required results in timely manner with required quality and cost.</li> <li>Making a Tangible Difference:</li> <li>Must make a tangible difference to his area of operation. and exceed business expectations.</li> </ul> <p>Business Planning and Performance:</p> <ul> <li>Able to transform the corporate goals into business plans.</li> <li>Able to Plan, follow-up and execute those plans, whether they are annual or development plans.</li> <li>Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.</li> <li>Provide periodic work progress reports.</li> <li>Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.</li> </ul> <p>Organizational Development:</p> <ul> <li>Develop the organizational structure according to the current requirements taking into consideration future and development plans.</li> <li>Ensure availability of job descriptions for all job roles and deployment.</li> </ul> <p>Business Process Improvements:</p> <ul> <li>Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.</li> <li>Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.</li> <li>Promote the automated systems and using them fully, to spread its culture.</li> </ul> <p>Quality:</p> <ul> <li>Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.</li> </ul> <p>Adaptation:</p> <ul> <li>Adapt to new and alternative techniques, technologies, management structures, and business models.</li> </ul> <p>Health, Safety and Environment:</p> <ul> <li>Ensure a safe, secure, and legal work environment as per the standard regulations.</li> </ul> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Academic Qualification</H2> </div><div><div>Bachelor Degree in Markting & Communication or Any relevant field</div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Work Experience</H2> </div><div><div>6 to 10 Years</div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Technical / Functional Competencies</H2> </div><div><div>Advertising Design</div><div>Design Tools</div><div>Design Specifications</div><div>Creativity</div><div>Oral/Written Communications</div></div></div></div>