About this role
Role OverviewWe are looking for a hands-on TikTok Shop Specialist to take full ownership of TikTok Shop as a revenue channel. This role focuses on flash sales execution, catalog management, and operational excellence, ensuring products are live, priced correctly, merchandised effectively, and promoted to maximize GMV.
This is an execution-first role (~70–80% hands-on) with full ownership of results—not just tasks.
Core ResponsibilitiesTikTok Shop Channel Ownership
Manage day-to-day operations: catalog health, promotions, flash sales, and revenue performance. Act as the primary point of contact for TikTok Shop execution, troubleshooting, and optimization. Ensure the channel is always compliant, revenue-ready, and performing. Flash Sales & Promotions
Plan, launch, monitor, and reset flash sales on a 2-day cadence, testing higher-frequency cycles. Optimize discounts, inventory, timing, and offers to maximize algorithmic lift and GMV. Identify winning flash sale patterns and scale them systematically. Coordinate with product and inventory teams to align promotions with supply. Catalog, Scraping & Validation
Manage 24/7 product scraping, validation, and monitoring. Ensure all SKUs are accurate, compliant, approved, active, and buyable. Identify and resolve broken listings, suppressed/rejected SKUs, and pricing or inventory mismatches. Cross-Functional Collaboration
Partner with product and drop decision-makers to select SKUs and time launches. Work with data-entry and approval teams to ensure proper tracking and submission. Collaborate with marketing/creative teams on merchandising, offer framing, and TikTok-native promotions. Performance Tracking & Optimization
Monitor key TikTok Shop KPIs: GMV, conversion rate, AOV, flash sale performance, and SKU-level contribution. Use data to recommend pricing, bundles, campaign cadence, and catalog prioritization. Build dashboards or reporting views to track channel health and trends. Testing & Growth
Continuously test bundles, price points, discounts, and campaign structures. Stay updated on TikTok Shop features, policies, and trends, and apply learnings proactively.