About this role
About UsWe are an integrated B2B marketing and social impact agency for organizations in the technology sector. We have leading-edge subject matter expertise and proven approaches in helping tech organizations grow their businesses in Africa. We keep up with the dynamic nature of the tech landscape by offering fast turnaround on the deliverables that make the biggest impact for our clients.
We’re also masters in the art of speaking to the needs of different tech audiences, from the tech-savvy to the jargon-adverse. Whether an organization is looking to generate leads, build its brand, get into new markets, connect with its customers on a deeper level, or build trust through social impact, our comprehensive approach and in-depth knowledge of the technology industry will help them achieve their organizational goals.
About The Role
Greydale Africa is looking for an Account Manager experienced in Event Marketing & Lead Generation. This role is responsible for designing and delivering strategic, event-led marketing programmes that generate high-quality leads for follow-up by sales teams.
This role owns the strategy, planning, and performance of our B2B events and integrated campaigns, ensuring the right audiences attend, clear narratives are communicated, and measurable lead outcomes are achieved. Working closely with digital, telemarketing, and delivery teams, the Account Manager translates client objectives into compelling event concepts, effective lead-generation funnels, and insight-led reporting.
The role is highly client-facing, commercially focused, and outcome-driven, balancing creative storytelling with data-informed decision-making to deliver events and campaigns that drive real business impact.
Are you an outstanding, detail-oriented, multi-skilled professional looking for a chance to work in a fast-paced, entrepreneurial environment with a small, high-performing team and diverse global clients? If the answer is yes, we are looking for you.
Key ResponsibilitiesStrategically design B2B events that prioritise quality attendance and qualified leads, not just footfall
Think creatively about how to attract the right decision-makers to events through targeted outreach, partnerships, and compelling value propositions
Plan and manage executive roundtables, client forums, breakfast meetings, conferences, and industry events
Define event success upfront by identifying ideal attendee profiles, target accounts, desired actions, and lead qualification criteria
Develop innovative event marketing strategies that drive high-intent registrations and strong attendance rates
Create end-to-end lead-generation funnels around events, covering pre-event promotion, on-site engagement, and post-event follow-up
Work closely with the Digital Marketing Specialist to ensure messaging and targeting are optimised for senior B2B audiences
Design and oversee effective on-site lead capture mechanisms to ensure high-quality, usable data
Collaborate closely with the Telemarketing Associate to align event audiences with follow-up messaging and qualification criteria
Use client feedback to continuously refine targeting, messaging, and event formats
Set, track, and optimise KPIs, including registration-to-attendance ratio, lead quality, cost per qualified lead, and conversion to appointments or opportunities
Analyse campaign and event performance and turn insights into improved strategies
Act as the strategic lead on assigned client accounts
Confidently present ideas, strategies, and performance results to clients
Build long-term client relationships rooted in measurable business outcomes
Experience managing or mentoring at least one junior team member is a plus.
Comfortable working in a fast-moving, entrepreneurial SME environment.
Who we are looking for5+ years of post-college experience in B2B marketing, events, or account management.
Understands how events drive demand, not just attendance
Thinks in funnels, audiences, and outcomes
Is comfortable working with digital teams and sales/telemarketing functions
Can balance creativity with commercial thinking
Agency experience is a plus, but not essential.
What we offerOpportunity to be part of a dynamic, innovative, and growing team where your ideas matter
Shape how events drive revenue, not just awareness
Work on accounts with leading global brands
Medical Insurance (inpatient and outpatient cover)
WIBA and employee liability cover
Competitive salary and end-of-year bonus tied to performance