About this role
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and sales growth across Aftermarket Parts, OEM Parts, and Capital Equipment businesses. This role requires a deep understanding of the unique market needs, customer behaviors, and competitive landscapes within each business category to maximize revenue and market share. Additionally, the Marketing Manager will lead the commercialization and market launch of newly developed aftermarket parts and capital equipment, ensuring successful go-to-market strategies that result from the company’s New Product Development (NPD) process.