About this role
About RYZE: The TikTok Strategist & Creator owns and grows RYZE's TikTok presence with content that is culturally relevant, original, and built to perform — equal parts creator, strategist, trend translator, and performance thinker. A core focus of this role is expanding RYZE's reach into a Gen Z audience without abandoning the brand's established 30+ community, shaping a platform-native voice that speaks to both. The Role: Company
RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.
DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!
Role & Responsibilities
The TikTok Strategist & Creator owns and grows RYZE's TikTok presence with content that is culturally relevant, original, and built to perform — equal parts creator, strategist, trend translator, and performance thinker. A core focus of this role is expanding RYZE's reach into a Gen Z audience without abandoning the brand's established 30+ community, shaping a platform-native voice that speaks to both.
Responsibilities will include:
• Own the day-to-day TikTok content strategy and execution, from concept through posting • Develop original, platform-native content ideas that align with brand goals and audience interests, with a deliberate lens on Gen Z relevance and growth • Identify trends, sounds, formats, creator behaviors, and cultural moments worth acting on, particularly those with strong Gen Z traction • Create or direct engaging short-form videos designed for strong watch time, shares, saves, and conversation • Write hooks, captions, on-screen text, and content briefs optimized for TikTok • Develop content strategies and series that attract and retain a younger audience while staying true to RYZE's brand identity • Manage the TikTok content calendar while staying flexible enough to jump on timely opportunities • Collaborate with internal teams, creators, editors, and brand stakeholders — including RYZE's part-time skit creator — to bring ideas to life • Analyze content performance, including Gen Z audience growth metrics, and use insights to refine future creative direction • Test new content formats, storytelling styles, and series concepts to find repeatable winners, especially those with Gen Z resonance • Travel to Tier 1 events, activations, and brand experiences as needed to capture real-time content and support on-site social execution
Professional Qualifications
• 3+ years of experience in TikTok content creation, social strategy, or social media management, with a proven track record of content that performs • Demonstrated experience growing or engaging a Gen Z audience on TikTok, with a clear understanding of how they use the platform and what feels authentic to them • Strong instinct for what makes content feel native to TikTok versus overly polished or overly branded • Ability to think strategically about multi-audience content, knowing when to create broad appeal versus demographic-specific work • Deep understanding of TikTok storytelling, hooks, pacing, editing style, and audience behavior • Strong writing skills for short-form scripts, captions, and creative briefs • Comfort analyzing metrics and translating performance into action, including audience demographic shifts • Highly organized, able to balance planned content with reactive, in-the-moment content • Proficiency with AI platforms
Nice to have:
• Experience collaborating cross-functionally with creative, brand, influencer, or paid teams • Video editing or content capture skills • Experience being on camera or directing on-camera talent
Personal Characteristics
• Low-ego, team-first: The best idea wins, no matter whose it is • Self-starter: You see what needs doing and get after it, no waiting for direction • Comfortable in ambiguity: Fast pace and shifting priorities energize you rather than rattle you • Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks, not just follow them • Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter
What We Offer: