About this role
Banyan Treatment Centers is seeking an execution-focused Director of Digital Marketing to lead performance, optimization, and growth across multi-channel marketing initiatives. This role drives patient acquisition, engagement, and brand visibility through a data-driven, ROI-focused approach spanning digital and traditional channels. As a hands-on leader, you will partner with Executive Leadership and cross-functional teams to translate business priorities into scalable strategies, while owning execution from end to end. You’ll oversee paid and organic channels, optimize conversion performance, and build reporting frameworks that inform decision-making. This is a high-impact opportunity to shape growth and expand access to life-changing behavioral healthcare services nationwide.