About this role
What You Can Expect:
Campaign Execution & Project Management (APAC, Central East Asia and MEA)
• Execute regional and country-level campaigns aligned with the regions' marketing strategy. • Lead end-to-end project management across online and offline channels in collaboration with Sales, Social Media, Go-to-Market and Product teams. • Select and manage the most effective channels based on regional requirements. • Adapt global guidelines and processes for local relevance while maintaining brand consistency. Digital Campaigns
• Plan and execute digital campaigns (e.g., paid ads, webinars, email, newsletters) across regions. • Coordinate with Group Performance to share and keep them aware of campaigns running across regions. • Track performance, lead quality, and budget spend, measure ROI, and optimize strategies in coordination with the Sales and CRM teams • Manage relationships with regional and local digital media agencies. • Work with the Group Digital Marketing and Product teams to create email content for regional newsletters, while ensuring alignment with Group’s guidelines. • Deliver regular Campaign reports to key stakeholders & Management. • Monitor and analyze competitor activities to identify market trends and opportunities. Offline Campaigns & Events
• Plan and deliver offline campaigns across regions. • Support country-level events, such as trade shows, chamber of commerce gatherings, and Rhenus customer events. • Monitor and optimize the performance of offline activities including lead generation, ROI measurement and lead status follow-up with Sales. • Collaborate with the Global PR team on media opportunities across regions. SEO and Digital Marketing Support:
• Monitor, optimize and update content on country website across regions based on requests and changes in the region / country • Coordinate with Group Digital Marketing team to track SEO, keyword ranking and other metrics • Support creation of landing pages for marketing campaigns • Use analytics tools to track and measure SEO for regions' websites
What You Bring:
• Bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred. • Minimum 3 years of experience in campaign and performance management at local or regional levels, including paid digital advertising. • In-depth knowledge of digital marketing channels and tools. • Professional-level proficiency in English, both written and verbal. • Familiarity with the APAC market, including China, is highly preferred. • Proven ability to deliver high-quality campaigns and optimize performance. • Experience with Microsoft Dynamics CRM and Looker Studio is a plus • Strong attention to detail with a focus on performance metrics and efficiency. • Demonstrated success in building cross-functional relationships.