About this role
• Assist to execute overall SME Deposits Ecosystem business proposition through targeted initiatives and strategies. • Assist SL to strategize to increase Mass SME & targeted sector customers’ product holdings and business transactions as the main operating account. • Collaborate with business counterparts to ideate and provide holistic solution (beyond Deposits products) for Mass SME & targeted sectors. • Provide feedback and work to improve on business user experience for Targeted Industry & Mass SME. • Identify and formulate engagement, deposits retention & growth strategies. • Provide analysis and updates current trend and opportunities in order to grow Targeted Industry & Mass SME. • Provide adequate support and guidance to branch network (DRO, DRM, etc) for effective sales pitch. • Manage all aspects of segment program including program approval, program roll out, briefing to front liners, readiness of marketing collateral, operational fulfilment and communication to clients.