About this role
The principle responsibility is to formulate marketing strategy and ensuring effective execution to meet specific organizational objectives for the assigned Eyecare and Neuroscience portfolio. The incumbent will be responsible for formulating promotional tactics, KOL management, new product launch, forecast management and supporting the field staff in field communication.
Specific Duties
Collaborate with cross functional teams to develop brand plans and drive brand strategy.Preparations of marketing plan and cycle plan for ethical channel and OTC channel.Ensure excellent execution of the plans with regular review and evaluation in response to market dynamics & competitive landscape.Align and transform Global & Regional brand strategies for local execution.Conceptualize & prepare necessary promotional materials in line with the marketing plan.Co-ordinate with the internal international marketing team, the agency, vendors, and other suppliers for marketing materials and eventsDevelop product differentiation messages and provide training on supporting in-field team’s communication & customer engagement.Joint working with cross functional team for product training to the field staff and aligning with sales team for the use of marketing materials.Regular field visit for customer engagement, KOL management and gather market intelligence in formulating promotional tactics Degree in applicable discipline (Science / Marketing).Minimum of 3 years of experience in marketing from the pharmaceutical industryExperience in neuroscience is an advantageAssertive self-starter who possesses a high degree of self-confidence, intellectual curiosity, and demonstrates good executive presenceAbility to successfully manage multiple tasks concurrently under aggressive timelines in a dynamic environmentMust have good oral and written communication skills with the ability to interact effectively with all levels of management AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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