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Job Description Area Sales ManagerWe are looking for an experienced and result-driven Area Sales Manager to lead Area sales across the assigned territory. The role is responsible for driving business growth, strengthening distribution, leading a high-performing sales team, and ensuring excellent execution across retail markets. The ideal candidate should have a strong background in FMCG, OTC, Consumer Healthcare, or Personal Care, along with proven experience in territory management and team leadership.Key Responsibilities Business & Sales Management
• Drive primary and secondary sales to achieve business objectives. • Develop and execute territory business plans and sales strategies. • Forecast monthly and quarterly sales and monitor business performance. • Analyse market trends, competition, and identify growth opportunities. • Resolve customer complaints and ensure superior customer service. • Coordinate with Marketing, Supply Chain, Finance, HR, and other support functions to ensure seamless business operations. Distribution & Infrastructure Management
• Develop and strengthen distributor networks across the territory. • Ensure optimum stock availability and efficient inventory management. • Monitor distributor performance, collections, and billing processes. • Manage CFA operations to ensure smooth supply chain execution. Team Leadership & Capability Building
• Lead, coach, mentor, and develop Territory Sales Officers (TSOs), Territory Sales Incharges (TSIs), and Sales Officers (SOs). • Conduct regular joint field visits to improve selling effectiveness and market execution. • Drive product detailing, merchandising, visibility, and promotional excellence. • Support recruitment, onboarding, and capability development of sales team members. • Ensure timely reporting and adherence to company processes. Candidate Profile Qualification
• Graduate (MBA/PGDBM preferred) Experience
• 6–10 years of sales experience in FMCG, OTC, Consumer Healthcare, or Personal Care. • Proven experience in managing distributors, retail channels, and field sales teams. • Strong understanding of primary & secondary sales, distribution management, and territory planning. • Experience in leading large sales teams and delivering business growth. Key Skills
• Territory & Area Sales Management • Distributor & Channel Management • Business Planning & Sales Forecasting • People Leadership & Team Development • Retail Execution & Merchandising • Negotiation & Influencing Skills • Problem Solving & Decision Making • Stakeholder Management • Market Intelligence & Competitive Analysis • Customer Relationship Management