About this role
Job Number: 34028
Location: Phoebe Putney Memorial Hospital
Street Address: 417 W 3rd Ave City, State: Albany, Georgia Zip Code: 31701 Department: PPHS MARKETING Shift: First Shift Job Type: Full time Posted Date: 2026-05-18 Job Description Summary: The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. Candidates must have a passion for powerful storytelling and a willingness to explore, learn, and grow as a part of a tight-knit collaborative team. Must have the ability to manage and prioritize multiple projects at the same time. Experience in healthcare is a plus, but not required. Description: Job Summary The Marketing Account Manager is a key contributor in defining and executing marketing strategies and tactics for assigned service lines across a range of media channels. Candidates must have a passion for powerful storytelling and a willingness to explore, learn, and grow as a part of a tight-knit collaborative team. Must have the ability to manage and prioritize multiple projects at the same time. Experience in healthcare is a plus, but not required.
Qualifications Bachelor's Degree in Marketing, Public Relations, Communications, or a closely related field from a recognized college or university Required
Work Experience 3 or more years progressive work experience in marketing and public relations, preferably in a healthcare system, physician marketing, or closely related field Required
Essential Functions
• Develop strategic marketing and communication plans to support specific service lines • Execute tactical programs across multiple media channels to build service line awareness and drive specific patient actions. • Collaborate with cross-functional teams including service line leaders and physicians to understand and align marketing efforts to business objectives. • Plan, develop, and supervise the development and delivery of marketing and PR campaigns, from creation to completion. This will involve managing relationships with clients and internal “agency” team – writers, graphic designers, PR, training and internal communications, etc. • Establish campaign metrics and provide analysis of performance to steer optimizations. • Help with development of budgets, determine resource allocation, and assign metrics to ensure smooth, on-time and on-budget operation of campaigns. • Use research tools to assess current market and future marketing trends. • Monitor and evaluate competitive messaging and offerings to identify threats and trends. • Work hand-in-hand with other marketing team members to grow collective knowledge and expertise and to identify resource needs to ensure team success.
Additional Duties
• Adheres to the hospital and departmental attendance and punctuality guidelines. • Performs all job responsibilities in alignment with the core values, mission and vision of the organization. • Performs other duties as required and completes all job functions as per departmental policies and procedures. • Maintains current Knowledge in present areas of responsibility to include any specialty certification requirements (i.e., self-education, attends ongoing educational programs). • Attends staff meetings and completes mandatory in-services and requirements and competency evaluations on time. • Demonstrates competency at all levels in providing care to all patients based on age, sex, weight, and demonstrated needs. For non-clinical areas, has attended training and demonstrates usage of age- specific customer service skills. • Wears protective clothing and equipment as appropriate.