About this role
Summary of the Role We are looking for an Area Sales Manager to strengthen our technical sales capability across the UK. In this role, you will manage a defined territory, engage with customers across a variety of industries, and deliver solution-based sales with a strong hands-on technical approach. You will play a key part in building customer relationships, supporting complex applications, and driving revenue growth. This is a field-based, customer-facing role suited to someone with both commercial drive and technical curiosity.
Role and Responsibilities
• Develop and maintain a detailed territory plan, reviewing progress regularly with the Regional Manager • Identify and engage prospective customers, building strong relationships to generate new business and repeat opportunities • Assess customer needs and recommend appropriate products and system solutions, including handling complex application enquiries • Work closely with customers to define project scope, complete application questionnaires, and coordinate approval with Technical teams • Prepare system proposals in collaboration with the Regional Systems and Application Manager and record opportunities in the CRM system • Lead solution-based sales processes from initial customer engagement through to project delivery and follow-up • Negotiate pricing and delivery terms within defined authority levels and close sales agreements to meet revenue targets • Maintain customer relationships throughout project lifecycles to ensure delivery is on time, within budget, and meets specifications • Provide regular pipeline updates, sales forecasts, and activity reports, ensuring accurate data within CRM systems • Participate in trade shows and support marketing activities within the territory • Collaborate with internal stakeholders, including technical, finance, and accounts receivable teams, to ensure smooth order execution
Skills and Qualifications
• Qualification in Mechanical Engineering (or a related field), or relevant practical experience • Strong technical aptitude and an engineering mindset • Hands-on approach; comfortable working with and demonstrating technical equipment • Customer-facing experience with confidence in presenting solutions to clients • Willingness to travel in a field-based role • Experience in B2B sales, preferably within capital equipment or technical sales • Strong communication and negotiation skills • Fluent English language skills
Preferred Skills
• Experience in manufacturing or process-driven environments (e.g., medical devices, automotive, electronics, aerospace) • Exposure to adhesives, fluid dynamics, or dispensing technologies • Experience using CRM systems and business tools such as SAP, Power BI, or Microsoft Office • Additional European language skills
Travel This role requires approximately 50–60% travel across the UK.
Benefits We offer a flexible work schedule, a comprehensive benefits package, and opportunities for growth and development. Our benefits do further include:
• Company car included • Hybrid working model (field-based with home/office flexibility) • Opportunity to work across a diverse range of industries and applications
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