About this role
WHO ARE WE LOOKING FOR? Our Nike Stores are the place where Nike is most alive for our athletes to experience everything our brand has to offer; they are the best expression of Making Athletes Dreams Real. We are seeking a seasoned retail leader to lead Nike’s owned store (NSO) portfolio across Greater China—one of the most dynamic and competitive retail markets globally. This leader will bring a strong combination of commercial acumen, operational excellence, and consumer obsession, with a proven ability to drive business results, elevate in-store experiences, and lead large-scale retail organizations. You are a leader who thrives in complexity—someone who can translate strategy into frontline execution, continuously push for innovation, and inspire and develop high-performing teams (“athletes”) at scale.
WHAT WILL YOU WORK ON?
• Drive Business Performance Own end-to-end retail performance across NSO stores, delivering strong results in sales, productivity, and profitability through disciplined execution and data-driven decisions. • Elevate Consumer Experience Define and scale best-in-class in-store experiences, ensuring premium execution across service, storytelling, and athlete engagement while enabling local market relevance. • Lead Store Innovation Drive innovation across store formats and experiences by integrating new concepts, omni-channel touchpoints, and experiential retail elements to continuously evolve how consumers engage with Nike. • Deliver Operational Excellence Ensure consistent execution across the store fleet, optimizing retail standards, inventory productivity, and operational efficiency at scale. • Develop & Inspire Teams Lead, coach, and inspire a large population of retail athletes and field leaders, building a strong talent pipeline and high-performance culture. • Enable Cross-functional Execution Partner with key functions to ensure seamless alignment from strategy to store execution, enabling fast, agile responses to market and consumer shifts.
WHAT YOU BRING
• Extensive Retail Leadership Experience 15+ years in retail, with proven success leading large-scale owned store networks • Strong Commercial & Operational Acumen Deep understanding of retail KPIs, P&L management, and store operations, with a consistent track record of delivering business results • Consumer-First Mindset Passion for creating premium, differentiated consumer experiences, with strong attention to detail in execution • People Leadership & Talent Development Proven ability to lead and develop high-performing, multi-layer teams, building strong leadership pipelines • Innovation & Change Leadership Experience driving retail transformation or store innovation initiatives, with the ability to turn ideas into scalable execution • Strong Communication & Influence Ability to lead in a matrixed, fast-paced environment, influencing across functions and levels • Language & Education Fluent in Mandarin and English; Bachelor’s degree required