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Global Trade & Shopper Marketing Lead (m/f/d) @ Miele

GüterslohOnsiteFull-time
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About this role

Your Responsibilities

• In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities • With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets • Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale • In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans • As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For

• You bring a completed university degree in business administration, marketing or a related field • You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment • You demonstrate strong analytical skills that translate insights into clear and actionable strategies • You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs • You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally

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