About this role
REQ13085 Data Analyst, Casino Marketing (Open)
POSITION SUMMARY: The Data Analyst of the Casino Marketing Department which is responsible for Casino related Activations and Promotions. He/she is responsible for performing analysis, prepare reports and presentations for upper management and support operational units with related insights. Furthermore, he/she is involved in the maintenance, integrity, and the security of the membership database. PRIMARY RESPONSIBILITIES: • Key Roles & Responsibilities Operational • Supports operational teams with tasks and requests • Generates and maintains reports and database administration • Designs and supports promotions, stage games and ad hoc games. • Analyzes data from the database and performs segmentation analysis for Marketing Bus • Monitors KPIs and delivers relevant reports • Creates Proforma Analysis • Develops campaigns, SMS and outbound sales lists • Assists in Marketing plan and budget Systems • Assists in Casino Management System configuration & maintenance • Performs UAT in cooperation with BU’s of all new casino systems through the Casino Management System SOP • Liaises with Business Processes and assists Marketing Compliance to maintain and prepare the Departmental Operational Manual and SOP of Casino Marketing • Establishes the operational procedures for Database Administration Team to ensure the membership database is well maintained and accurate KEY PERFORMANCE INDICATORS: • Quality of reports and data delivered • Achieves deadlines • Follows and develops workflow and SOPs • Training and UATs • Proper system configuration Page 2 QUALIFICATIONS: Education • Bachelor’s degree in a STEM (Science-Technology-Engineering-Mathematics) field, BI, Data Analysis, or any other relevant field • Post-graduate degree will be considered an advantage Skills / Competencies • Excellent knowledge of MS Excel in Data Analysis, Graphs & Charts, and Pivot Tables. Experience with VBA and macros is preferred • Knowledge of SQL. Additionally, knowledge of MS Access, Tableau, or other relevant software will be considered a plus • Knowledge and experience in Data Analysis and/or Machine Learning in Python and/ or R will be considered a plus. • Knowledge and understanding of casino games’ rules and relevant gaming regulations will be considered a plus • Strong problem-solving capability • Comprehensive planning and communication skills • Committed to self-development and the development of staff • Attention to detail • Fluent in spoken & written English PERPERSONAL COMPETENCIES: • Achieves agreed objectives and accepts accountability for results • Displays a high commitment to delivering results • Leads others to achieve business objectives • Communicates effectively • Displays the highest level of integrity • Ability to maintain discretion • Self-motivated • Approachable