About this role
REQ12540 Senior Executive, Social Media (Open)
POSITION SUMMARY: The main responsibility of the Senior Executive, Social Media is to support the team on day-to-day allocation of social media contents, proceed social media campaigns with KOL & KOC, arrange social media shooting, collaborating with agencies and deliver social media materials within the corporate branding guidelines of Melco.
PRIMARY RESPONSIBILITIES:
• Manage relevant social media content to drive growth and engagement on social media platforms. • To coordinate with social media agency to implement social plan to boost visibilities and audience engagement and ensure all posts and stories are posted and delivered in a timely manner. • Implement social campaigns as directed and other ad-hoc projects ensuring delivery to time, quality, and standards. • Keep track on data, consolidate and compile post-campaign report for social media campaigns for management review. • Implementation of social media plans including material follow up and gate keep submission deadlines • Manage billing to ensure payments are settled on time • Coordinate with different business unit on social media content shooting schedule, support on-properties shooting for social media and manage KOLs, Celebrity, Variety shows, company events and Concerts. Etc. • Monitor social media trends and key competitors’ activities. • Perform other duties when needed
QUALIFICATIONS: Experience
• Two or more solid years of related work experience. • Familiarity with the latest trends and best practice in social media and digital media channels • Knowledge of social media platforms, such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG. • Understanding of social media analytics, social media management tools, channel optimization.
Education
• Bachelor’s degree in marketing, Communications, Business or International Studies
Skills / Competencies
• Strong attention to detail and the ability to work accurately under pressure. • Confidence and professionalism when dealing with people on all levels. • Competent computer literacy, including Word, Excel, PowerPoint. • An excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands. • Flexible in working hours, as this may require extra hours out of normal work hours. • Friendly, energetic, and enthusiastic. • Passionate about their work and the role of branding to deliver success. • Strong time management and organisational skills and the ability to manage multiple projects simultaneously without compromising on quality • Good written and verbal skills in English, Cantonese and Mandarin are essential.