About this role
Key Responsibilities: ● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable) ● Ensure accuracy, consistency, and integrity of customer data. ● Customize CRM workflows, dashboards, and reports to support business goals. ● Collaborate with sales, marketing, and customer support teams to optimize CRM usage. ● Analyze customer data to identify trends, insights, and opportunities for growth. ● Support campaign execution, lead tracking, and customer segmentation. ● Train internal teams on CRM best practices and new features. ● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed. ● Monitor CRM performance and recommend continuous improvements. Required Skills & Qualifications: ● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement. ● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage, ● Braze, Salesforce, HubSpot, or similar. ● Understanding of customer lifecycle management, segmentation, and personalization. ● Strong analytical skills with experience using data to drive decisions