About this role
About the Role We are looking for a creative, data-driven, and culturally aware Social Media Manager who can build brand presence, drive engagement, and create content that people genuinely want to interact with. The ideal candidate understands platform algorithms, audience psychology, content trends, and business objectives, and can translate them into impactful social media campaigns. Success Metrics ● Growth in social media reach and engagement. ● Increase in follower quality and community participation. ● Improvement in content performance metrics. ● Campaign impact on leads, brand awareness, and business goals. ● Share of voice and brand sentiment improvements. What We're Looking For Someone who doesn't just manage social media but understands people. A marketer who can identify cultural moments, tell compelling stories, build communities, and create content that delivers both engagement and business impact. Bonus: If you've successfully scaled brand accounts, driven viral content, built employer branding campaigns, or turned social media into a measurable business growth channel, we'd love to hear from you. Key Responsibilities Strategy & Planning ● Develop and execute comprehensive social media strategies aligned with business and marketing objectives. ● Build monthly and quarterly content calendars across Instagram, Facebook, LinkedIn, X, YouTube, and emerging platforms. ● Identify content opportunities based on trends, audience behavior, cultural moments, and business priorities. ● Create campaign concepts that drive awareness, engagement, leads, and employer branding objectives. Content & Storytelling ● Ideate, script, and oversee the creation of high-performing reels, videos, carousels, and static creatives. ● Develop platform-specific content strategies rather than a one-size-fits-all approach. ● Craft compelling narratives that humanize brands and create emotional connections with audiences. ● Collaborate with designers, videographers, content writers, and internal stakeholders to produce engaging content. Community Management ● Manage social media communities and conversations across platforms. ● Build engagement strategies that increase audience participation and brand affinity. ● Monitor social sentiment and provide actionable insights to stakeholders. ● Handle escalation of customer concerns and reputation management when required. Campaign Management ● Lead end-to-end execution of social media campaigns, including product launches, employer branding initiatives, awareness campaigns, and seasonal activations. ● Coordinate organic and paid social efforts to maximize campaign performance. ● Work closely with performance marketing teams to amplify high-performing content. Analytics & Performance ● Track KPIs including reach, engagement, follower growth, video views, CTR, leads, and conversions. ● Analyze campaign performance and audience behavior to optimize future content. ● Generate weekly and monthly performance reports with actionable recommendations. ● Use insights to identify opportunities for growth and improve content effectiveness. Trendspotting & Innovation ● Stay updated on platform updates, emerging trends, creator economy developments, and cultural conversations. ● Identify viral content opportunities and adapt trends while maintaining brand relevance. ● Experiment with new formats, features, and content styles to drive organic growth. Required Skills ● 3–7+ years of experience in social media marketing. ● Strong understanding of Instagram, LinkedIn, Facebook, YouTube, X, and emerging social platforms. ● Proven experience creating viral and high-engagement content. ● Excellent copywriting and storytelling skills. ● Strong understanding of social media analytics and reporting. ● Experience managing content production workflows. ● Ability to balance creativity with business objectives. ● Familiarity with tools such as Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, Buffer, or similar platforms. Preferred Experience ● Experience in healthcare, consumer brands, SaaS, fintech, edtech, or employer branding. ● Experience working with influencers, creators, and brand ambassadors. ● Understanding of paid social advertising and content amplification strategies. ● Experience managing multi-platform campaigns with measurable business outcomes.