About this role
Role Overview We are looking for a Consumer Insights professional (6–10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits. Job Responsibilities: Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality. Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners What we are looking for: Experience: 6–10 years in consumer insights / market research (agency + client side mix preferred but not mandatory) Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver Business Acumen: Ability to link insights to growth strategies and influence stakeholders Languages: Fluent in English & Hindi Mobility: Willing to travel for research and market immersions