About this role
We are looking for a highly skilled and experienced Paid Media Manager across Meta, TikTok, Snap, and Pinterest, Reddit, Nextdoor, etc.. This role requires deep agency experience managing large-scale, multi-market Paid Social campaigns in eCommerce, Retail, Fashion, or Consumer Electronics verticals. You will own end-to-end campaign management: from media planning and buying through to performance optimization and reporting while driving innovation through structured testing and creator-led paid activations. The ideal candidate is a hands-on practitioner who thrives in fast-paced environments, brings a data-driven mindset, and has a proven track record of scaling Paid Social programs internationally. Scope: Owns end-to-end paid media execution across Ring and Blink portfolios in EU markets. Responsible for campaign planning, activation, optimization, and reporting across paid social, display, and programmatic channels. Key job responsibilities + Plan, launch, and optimize paid media campaigns across Meta, TikTok, Nextdoor, Reddit, and programmatic channels for Ring and Blink + Manage campaign execution and creative trafficking within Smartly.io Activate and scale Amazon Digital Advertising (ADA) campaigns including Sponsored Display, DSP, and video formats + Own daily budget pacing, bid management, and audience strategy across platforms + Deliver weekly performance reporting with recommendations tied to ROAS, POAS, CPA, and efficiency targets + Collaborate with creative and brand teams to brief and test modular ad formats + Support tentpole events (Prime Day, BFCM, product launches) with dedicated media plans + Build and run structured testing roadmaps across creative, audience, and bidding levers grounded in statistical rigor + Partner with creators and influencers to develop and scale paid activations within TikTok Creator ecosystem and beyond Leverage MMM and MTA frameworks to inform investment decisions and prove incrementality + Operate within 3rd party tools (Smartly, Kenshoo/SKAI) to manage campaigns at scale + Analyze campaign performance, surface insights, and translate data into actionable optimization recommendations + Collaborate cross-functionally with creative, analytics, and strategy teams to ensure cohesive campaign delivery