About this role
Amazon MGM Studios is seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases for Mexico. Reporting to the Head of Theatrical Marketing (Mexico), this role combines analytical prowess with creative vision to develop strategies that drive audience engagement and box office performance. You'll join a team redefining theatrical marketing, bringing major film releases to audiences through strategic collaboration while adapting to evolving audience expectations and media consumption trends. Key job responsibilities Strategy & Planning • Lead strategic planning and execution across multiple high-profile theatrical releases • Develop territory-wide marketing strategies and long-term activation roadmaps, aligned with global objectives Manage and optimise marketing budgets for assigned titles • Analyse market trends and audience insights to refine campaign positioning • Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership • Drive innovation in audience engagement strategies and emerging technologies Creative Execution • Lead creative direction across all marketing assets and brand touchpoints • Oversee localization of marketing materials and coordinate with International teams to optimize and customise for local market • Maintain brand consistency while ensuring maximum creative impact • Direct and manage relationships with external creative collaborators Media & Collaborations • Develop and execute comprehensive strategic media plans spanning traditional, digital and emerging platforms for assigned films • Collaborate with media agencies on campaign optimization • Foster strategic brand, media and co-promotional collaborations • Align with International Media lead on best practices Experiential Marketing & Events • Spearhead special projects and events to drive awareness • Manage external agencies and stakeholders in campaign execution Cross-Functional Leadership • Spearhead campaign development with Content Manager • Coordinate with key stakeholders including distribution, PR, digital, and international teams • Ensure optimal theatrical visibility through distribution channels • Provide creative leadership and inspire innovative solutions