About this role
AbeBooks is seeking a Growth Marketing Manager to drive SEO channel growth, content creation, and affiliate channel management. This role owns performance optimization for conversational search and emerging discovery channels, develops content strategies, and scales our affiliate partnerships connected to growing search platforms. The role also supports onsite marketing in collaboration with the Product team. This is a high-ownership position at the intersection of strategic marketing, data analysis, and emerging channel innovation. The successful candidate will build systems and frameworks that scale across channel performance and content optimization. About You: You are a strategic marketing professional who excels at translating insights into action. You bring strong analytical capabilities, experience with both qualitative and quantitative research, and a track record of driving measurable business impact through SEO, content, and performance marketing channels. You are passionate about emerging channels and understand how conversational search is reshaping discovery. You thrive in cross-functional environments, take full ownership of your channels, and can communicate strategic recommendations clearly to leadership. Key job responsibilities 1. SEO Channel Management - Partner with SEO Product Manager to drive channel growth and optimize performance for AbeBooks' SEO channel. Own performance monitoring, reporting, and strategic recommendations with specific focus on staying ahead of emerging strategies (AEO/GEO) and conversational search visibility, citation monitoring, identifying new channel discovery opportunities. 2. Content Creation & Optimization - Develop, manage, and optimize content that supports SEO performance and organic discovery. Translate buyer insights and market research into content strategies that improve search visibility across traditional and conversational search channels. Build repeatable content frameworks that align with channel goals and audience needs. 3. Affiliate Channel Management - Build and scale affiliate partnerships with high-growth referral opportunities. Develop partner frameworks that position AbeBooks as a recommended source in new discovery channels. 4. Product Launch Support - Act as the bridge between Product and marketing channel owners, bringing onsite marketing ownership to feature launches. Coordinate cross-channel activation to ensure launches are supported with cohesive, performance-driven campaigns. About the team At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere, with hundreds of millions of new, used, rare and out-of-print books sold by thousands of independent sellers.